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Startup Weekend Food Innovation: Startup Weekend proudly presents its first-ever pilot event focused on fostering innovation & entrepreneurship in the food industry. In partnership with Mondelez International, we invite you to join us on June 7-9, 2013, at Club Offices great business center to solve real-life problems faced by the food industry, consumers, chefs or to breathe a new life into existing outdated solutions.

Programm

Friday

Jun 7
  • Registration Starts
  • Welcome & Networking
  • Pitches Start
  • Attendees vote for the top ideas
  • Teams start forming and discussing ideas
  • Dinner & Networking
  • Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work.
  • Club Office closes

Saturday

Jun 8
  • Arrive, simple breakfast & coffee
  • Teams formed and setting up workspace for the weekend
  • Workshop
  • Lunch
  • Coaches intro. Call for needs & skills
  • Coaches help teams one-on-one. They are here to help!
  • Dinner
  • Mid weekend check-in, status reports, call for help
  • Finished for the day. You may stay and work as late as the venue will allow

Sunday

Jun 9
  • Arrive, simple breakfast & coffee
  • Call for help (this is self motivated, so don’t be shy)
  • Lunch
  • Gut check. Start prepping for presentations
  • Deadline Presentations (Code Freeze)
  • FINAL PRESENTATIONS
  • Judging & awards
  • Wrapup & Get totgether!
  • Go home!
Specialpartner
Juroren

Jürgen Leiße

President Germany, Austria, Switzerland, Mondelez International

Mondelēz International is one of the world’s largest snacks companies. Launched in October 2012, following the spin-off of our North American grocery operations to shareholders, Mondelēz International is a new company in name and strategy. Yet we carry forward the values of our legacy organization and the rich heritage of our iconic brands. Jürgen joined our Lörrach plant in 1987, with various appointments in e.g. product change management, purchasing, logistics, marketing and sales. From 2005, he spent five years in Singapore as the Vice President Sales & Logistics Kraft Foods Asia Pacific before returning to Germany in 2009. Jürgen values entrepreneurial spirit and has a passion for food innovations.

Benjamin Thym

Managing Director at Checkitmobile GmbH/Barcoo

Following the completion of his studies in Business Informatics in Karlsruhe, during which he also spent a term in South Africa, Benjamin Thym worked at the Boston Consulting Group as an IT consultant. When he and his fellow co-founders came up with the concept for barcoo, he moved to Berlin to develop barcoo's mobile shopping and information service. Since then, he is responsible for Communications and Sales. The number of the app's end-users has already reached 10 million and Apple just declared barcoo as Top10 of one of the most downloaded apps of all times in Germany.

Peter Petermann

Chief Strategy Officer at Carat Germany

After receiving his Ph.D. in Philosophy from Washington Universtiy in St. Louis (USA) in 1991, Peter started his career at German boutique agency Scholz & Friends. Later he worked in top management positions for D'Arcy, Leo Burnett, Dentsu Amsterdam and, finally, Lowe/Lintas.
In 2006, Peter joined Carat to spearhead the agency’s transformation from media agency to holistic communications agency. He is now in charge of all strategic plan-ning at Carat and develops brand-building communication strategies that redefine the value of media for Carat’s clients in Germany and the CE region.
Peter has always been keen to understand the psychology of brand-consumer interactions. Currently he is most interested in further developing the Bought-Owned-Earned communications model for marketing to make companies fit for Convergence & Globalization.

Ailine Liefeld

Blogger

If Ailine doesn't travel the world she live as a freelance photographer in Berlin. After she finished her photo studies at Berlin's Lette Verein she worked as an art director. 2009 she decided to work as a full-time freelance photographer. With the project Freunde von Freunden, that she helped to build from the ground and her food and travel blog Aicuisine.com she acclaimed international success in both, lifestyle and food photography.

Dr. Stephan Telschow

Division Director GIM Berlin & Shopper Research

Stephan Telschow is a market researcher and division director Berlin. He is responsible for POS research and GIM's Berlin site. As the head of GIM's competence center for shopper research Stephan consults leading brands and retailers. Stephan focuses on consumer behavior, media, and marketing tools for retailers and methods to measure the success.

Before he joined GIM, Stephan finished his PhD. and researched at Potsdam University. Stephan is also an active member of different associations, as POPAI and BVM.

Silbersponsor
Medienpartner
Mentoren

Simon Ball

Key Account Manager eCommerce, Mondelēz International

Simon has been in the food business with Mondelēz International for 15 years, not quite a lifetime!!
He has experience in Trade & Shopper Marketing, Category Management & Key Account. Currently be manages all online customers in the German market, helping to grow a very young channel in its infancy. His favourite products are Oreo cookies and Dairy Milk Chocolate. Yummy.

Fried Große-Dunker

Co-Founder and Innovation Consultant   |   LinkedIn

Dark Horse is an innovation consultancy based in Berlin, which is specialized in the creation of user centered innovation and innovation culture. We support small business as well as large corporations to establish an innovation-friendly infrastructure to spur new ideas and innovations. We heavily build on teamwork, design thinking and transdisciplinary environments. Hence, we founded Dark Horse with 30 people and 25 different disciplines.
Fried. is one of the co-founders of Dark Horse and supported several innovation projects, among some with a focus on the food shopping experience. Besides Dark Horse, Fried. is engaged in a academic research project on sustainability-oriented innovations and, above all, a passionate hobby chef.

Mia Konew

Co-Founder and Innovation Consultant   |   LinkedIn

Mia is one of the 30 friends from 25 different disciplines, who founded Dark Horse, an innovation consulting company. According to conventional wisdom they should not exist: They decide sociocraticly, encourge to fail and are not allowed to work more than three days a week for Dark Horse. All founders spend half of their time in their own field of expertise, as for Mia it is knowledge/process management and young urban family management. The work-work balance enables her to stay up-to-date in many disciplines and to continuously look at every challenge with fresh perspective. Her experience from academic research, business plan competitions and projects (SAP, Mars, Deka Bank...) will be at your service.

Monica Zaldivar

Community Manager   |   LinkedIn

Since 2009 Monica Zaldivar is busy building communities and connecting people in Berlin, both with her smile and smartphone. Working at the moment at Zoobe.com, she is eager to help, collaborate, test and give feedback about all services she comes across with. Also, she is fascinated with social media & mobile apps.

Lukas Adamis

Unit Director Communication Consulting Strategy at Carat

12 years experience in innovation- & creative planning at agencies like TBWA, Jung von Matt and Saatchi & Saatchi. His work is always dedicated to find the better within or outside the system. That’s why he developed innovations and strategies for complex markets like the solar branch or working with moms to help Pampers develop their brand beyond diapers. Now working for CARAT his focus is to find the right purpose for media within the customer journey. The biggest challenge is to find emotional contacts and engagement within the FMCG category due to its low involving product benefits.

Branko Presic

Unit Director LVMH at Carat Germany

After Branko studied literature, media science, philosophy, and psychology he started to work as writer. His client list contains names as Volkswagen, Parship, and Der Spiegel.
From there he moved on to the food industry, where he supported Procter & Gamble, Nestle, Unilever, Kraft Foods, and many more as a brand strategist. Since 2010 he is with Carat Germany and focuses mainly on DAX30 companies and their brand strategies.

Alexander Neumann

Managing Partner at Erdbär

Two years ago Alex Neumann founded – together with his wife Natacha - the brand erdbär. erdbär markets healthy snacks for little children.
Earlier in his life Alex studied Management in London at the London School of Economics and joined then Nestlé for a classical corporate career. In six years he was able to learn about the FMCG Industry from very different angles in very different markets (Switzerland, Mexico, USA). But he realized that building his own startup seemed more exciting than climbing up a carreer ladder. His experience about infant food was incredibly useful when he built erdbär.
He’s responsible for sales and leads erdbärs business operations (warehouse, manufacturing, and logistics).

Birte Grimm

Food Communication Manager

Birte is a real "foodie", who works at Mondelēz International as Food Communication Manager for Germany, Austria and Switzerland.
Whether it is new product developments, global food trends, culinary insights on snacking, delicious food photography, film and design - within her role she is a consultant to Marketing in every topic around food and snacking.

Clarence Brown

Food Stylist

Clarence was born and raised in Houston/Texas USA, and enjoyed a 3 years German cook AUSBILDUNG. Then he became a Chef and worked many years in high class restaurants and hotels across the globe. Then he became an editor and worked for numerous food magazines, like Essen and Trinken, Brigitte, Für jeden Tag, and Feinschmecker, where he developed, tested and prepared new recipes. After that he cooked 2 years on the Germany Television with Johann Lafer. Today he’s a successful freelance Food Stylist in Hamburg, Germany.

Dr. Kerstin Ullrich

Division Director Trend & Innovation

Kerstin is the head of GIM's trends research, is responsible for it's mobility research center, and is also a board member.
She visited universities in Marburg, Germany and Florence, Italy, finished her PhD. in Florence in the area of social and political sciences. Since then she works on market- and trend researches in different levels.

Claudius Holler

Founder 1337mate   |   LinkedInGoogle+

Der Hamburger Claudius Holler (35) liebt Kommunikation. Nach seinem vorzeitig beendeten Studium in Grafikdesign gründete er 2004 mit seinem Bruder Daniel Plötz die Kommunikationsagentur ZWOGEE. Dort und als Freelancer betätigte er sich über ein Jahrzehnt als Grafiker, Konzepter und Berater. Darüber hinaus war seine Firma verantwortlich für Dutzende Events der Hamburger Kreativszene, sowie schon 2005-2010 für einen der ersten Co-Working-Spaces.

2010 wurde als Testballon das erste eigene Produkt gelauncht: 1337MATE, eine koffeinhaltige „Hackerbrause“. Durch den wachsenden Erfolg wurde mittlerweile ein eigenes StartUp daraus, welches gerade eine der größten Summen via Crowdfunding in Deutschland einwirbt. Die erste Großabfüllung erfolgt im Juni 2013. Die Erweiterung der Produktpalette um ein Bier ist kurz vor Vollzug.
Bei 1337MATE kann sich Claudius Holler endlich langfristig und einer vollumfänglichen Markenentwicklung eines eigenen Produktes widmen. Kreation, Kommunikation, Konzeptausbau und Kontaktpflege mit Konsumenten, Partnern und Investoren stehen hierbei im Vordergrund - Geschäftsführung und Mädchen für alles

Björn W. Schäfer

Founder Schlemmertüte.de

After more than 8 years in multiple industries, Björn W. Schäfer takes advantage of broad insights, especially in the sector of Marketing, Sales & Business Development. Supported by own companies and additional consulting in early stage start-ups, he got an outstanding understanding of upcoming challenges to build up new companies and business units. In 2009 he founded lokalgold.de and merged it with a local catering company to become a well-established player in Hamburg. As Interim-Founder of Roomsurfer.com he was in charge to prepare the international rollout throughout Europe and to build up a team of seven different nationalities. In his current position he closely works with the Swedish mother company Linas Matkasse to build up the business of Unsere Schlemmertüte in Germany.

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Marcia Schranner
Eric Lindig
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