Startup Weekend Food Innovation – Why should I attend?
Did you see the title of our this years Startup Weekend? Are you a startup fan? If both answers are [...]
Startup Weekend is a global network of passionate leaders and entrepreneurs on a mission to inspire, educate, and empower individuals, teams and communities. Come share ideas, form teams, and launch startups.
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Mondelēz International is one of the world’s largest snacks companies. Launched in October 2012, following the spin-off of our North American grocery operations to shareholders, Mondelēz International is a new company in name and strategy. Yet we carry forward the values of our legacy organization and the rich heritage of our iconic brands. Jürgen joined our Lörrach plant in 1987, with various appointments in e.g. product change management, purchasing, logistics, marketing and sales. From 2005, he spent five years in Singapore as the Vice President Sales & Logistics Kraft Foods Asia Pacific before returning to Germany in 2009. Jürgen values entrepreneurial spirit and has a passion for food innovations.
Following the completion of his studies in Business Informatics in Karlsruhe, during which he also spent a term in South Africa, Benjamin Thym worked at the Boston Consulting Group as an IT consultant. When he and his fellow co-founders came up with the concept for barcoo, he moved to Berlin to develop barcoo's mobile shopping and information service. Since then, he is responsible for Communications and Sales. The number of the app's end-users has already reached 10 million and Apple just declared barcoo as Top10 of one of the most downloaded apps of all times in Germany.
Simon has been in the food business with Mondelēz International for 15 years, not quite a lifetime!!
He has experience in Trade & Shopper Marketing, Category Management & Key Account. Currently be manages all online customers in the German market, helping to grow a very young channel in its infancy. His favourite products are Oreo cookies and Dairy Milk Chocolate. Yummy.
Dark Horse is an innovation consultancy based in Berlin, which is specialized in the creation of user centered innovation and innovation culture. We support small business as well as large corporations to establish an innovation-friendly infrastructure to spur new ideas and innovations. We heavily build on teamwork, design thinking and transdisciplinary environments. Hence, we founded Dark Horse with 30 people and 25 different disciplines.
Fried. is one of the co-founders of Dark Horse and supported several innovation projects, among some with a focus on the food shopping experience. Besides Dark Horse, Fried. is engaged in a academic research project on sustainability-oriented innovations and, above all, a passionate hobby chef.
Mia is one of the 30 friends from 25 different disciplines, who founded Dark Horse, an innovation consulting company. According to conventional wisdom they should not exist: They decide sociocraticly, encourge to fail and are not allowed to work more than three days a week for Dark Horse. All founders spend half of their time in their own field of expertise, as for Mia it is knowledge/process management and young urban family management. The work-work balance enables her to stay up-to-date in many disciplines and to continuously look at every challenge with fresh perspective. Her experience from academic research, business plan competitions and projects (SAP, Mars, Deka Bank...) will be at your service.
Since 2009 Monica Zaldivar is busy building communities and connecting people in Berlin, both with her smile and smartphone. Working at the moment at Zoobe.com, she is eager to help, collaborate, test and give feedback about all services she comes across with. Also, she is fascinated with social media & mobile apps.



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